You decided long ago that your company should grow by doing the new digital marketing . Very well done .
Sky Marketing strives to be Pakistan's biggest real estate developer ever, guaranteeing the highest international standards, prompt execution, and lifetime customer loyalty. With projects like https://www.skymarketing.com.pk/islamabad/capital-smart-city/.
You developed a corporate blog, whose mission is to attract new potential customers through content and, in the long term, increase sales. Very well done.
You did research on Inbound Marketing and you are adapting your strategy to a new business model to start improving your sales. Very well done.
The design of your blog is very beautiful, it is full of information about your products and services, but it has an important problem: you are not converting your visitors into leads or contacts, nor is it helping to generate prospects . What have you not done well here?
There is no single answer.
1. YOU ARE NOT PUTTING YOURSELF IN THEIR SHOES
This is not about a conversation about your product or service.
It is about focusing on the doubts, problems or interests of your buyer personas.
Who is your ideal client? What's your objective? What are your main problems? How and where do you search and consume information?
2. YOU ARE NOT OFFERING KNOWLEDGE
Talking only about you is a thing of the past.
Your product or service is a solution to a problem or need, therefore, it is absurd to think that only the demand will help your potential client on that long journey that is their purchase decision.
One of the best times to discover and interact with a potential consumer is when they are looking for information on the subject.
And your educational content can become a reference and generate good business.
3. YOU ARE NOT OFFERING DIFFERENTIAL CONTENT
A gateway is required for users to "move on to the next phase."
Offering premium content to obtain information from your potential consumer is the door to generate leads.
It can be an ebook, a seminar, a single video, or many other options. It has to be so relevant that the user wants to give their personal information to get it.
4. YOU DON'T GIVE A CLEAR MESSAGE
When you call users to your premium content you have to keep one thing in mind: your message must be very clear, well explained and convincing.
Anything that makes "noise" eliminates and hinders the interpretation of your offer and removes the chances of conversion.
5. YOU ASK FOR TOO MUCH INFORMATION
Now is the time to think about the information you ask for in exchange for your valuable content on the so-called "landing pages" or landing pages.
Although the best scenario is to have the most information about a lead, remember that each extra question on the form reduces the probability that a person will complete it and thus lower your conversion rate.
6. YOU DON'T MEASURE SUCCESS
Measuring conversion is the best way to find out what you are doing well and what needs improvement.
The tool you use for this task is up to you. Hubspot Google Analytics or any other can help you. As Hubspot partners in Mexico, we highly recommend it, but the choice is yours.
Obviously, among the different tools you have to analyze their characteristics because they may have greater or lesser suitability for what you are looking for, but the important thing is that you understand that what cannot be measured is not well done in Inbound Marketing .