Actually, the Truth is different: People are increasingly looking for and consulting more information on their smartphone or tablet. You must have a website and content that adapt to each type of screen .
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The Executive World magazine presented the results of its Connected Life 2014 study, a report that analyzes regular Internet users in 50 markets around the world, including Mexico.
Connected Life provides data at the market, category and user levels that are necessary to make more informed decisions within organizations for different digital marketing processes.
54% of digital users in Mexico are connected to the Internet and 50% access through smartphones.
According to the study, the adoption of tablets grew by 25%.
Digital consumers spend about 3 hours on average online a day.
In the category of hours of use, the smartphone is present at practically any time of the day. Although Mexicans remain loyal to TV, they are beginning to see a shift towards online and being connected on other devices at the same time, mainly in the morning and in the afternoon.
37% of Mexican digital consumers interact with brands through social networks , either to have communication (upload or share content or comments), discuss (talk with brands through social media) or consumption (learn about the brand and access its products or services).
In Mexico, more than 60% of consumers use online for the pre-purchase process ; and categories such as travel, financial services, technologies and cars are the most sought after and where consumers are most involved.
TNS carried out a typology of digital users, detecting four classifications: Observers, Connector and Functional Leaders. In the Mexican market, the division is 39% functional, 32% leaders, 16% observers and 13% connectors.
And since we talk about Google searches, everyone talks about SEO, but do business executives understand its importance more and more in a digital strategy?
Here's everything you need to know to avoid looking like an "outsider."
1. WHAT IS SEO?
SEO means search engine optimization or search engine optimization , in Spanish. This term refers to techniques that help improve the positioning of a website in the results of search engines such as Google, Bing or Yahoo.
2. WHAT ARE KEYWORDS OR KEYWORDS?
They are the words that users search in search engines such as Google, Bing or Yahoo! ¿ Why they are important to your business? Let's take an example, if a company's website mentions "financial services" somewhere, when someone searches Google for those words, their website will appear among the thousands of search results.
But for that page to be one of the first results, other factors are considered, such as the amount of traffic that page has, the time that visitors spend there and the number of people who talk about that company .
3. WHAT IS THE DIFFERENCE BETWEEN ORGANIC RESULTS AND PAID RESULTS?
Organic results are those that appear in search engines like Google for free, based on the search engine's algorithm.
Paid results are those that appear at the top of the results or in a privileged space but have a cost.
4. WHAT IS A META DESCRIPTION ?
It is the text that appears at the bottom of the page in the results, where users can consult the description of the page.
Previously it was very important for the positioning of a page and many keywords or keywords were used.
Now it works only as a space to describe the content of the page to attract potential visitors.
5. HOW MANY KEYWORDS OR KEYWORDS SHOULD MY WEBSITE HAVE?
There is no indicated number for the number of keywords that a website should include, in fact we do not recommend that you think about the number of words, rather the quality of these words and the relevance they have with your audience and with your offer.
In some cases, Google and other search engines can penalize you if you repeat a keyword many times, so don't worry about the number of keywords and think better of their relevance.
The SEO strategy is an extremely important issue for all companies that want to increase the traffic and positioning of their web page; It is not enough to have a page if you want to be successful in the digital world.