SideChef created recipes to inspire home cooks using the exclusive Electrolux suite of kitchen appliance, including the Connected Double Wall Oven or Induction Cooktop. Electrolux wall ovens offer the latest cooking options, including steam bake and steam roast as well as air sous vide and steam fry - to consumers’ kitchens. The SideChef Premium recipes are designed to make use of these cooking options as well as more traditional cooking techniques to preserve flavors and deliver tasty results, while providing an elevated dining experience.
Amie Guy, Electrolux North America Vice Marketing Director, said that home cooks may be unfamiliar with using induction cooktops or air sous vide in the wall oven. She also said that she wanted to provide nutritious and tasty recipes that encourage them to explore new cooking techniques.
Electrolux registered customers who purchase an appliance from the new kitchen collection will be entitled to one year of free subscription to SideChef Premium. Click Here to find out more.
These recipes promote creativity and sustainable cooking. With Electrolux's advanced energy-efficient appliances, home cooks can also create a positive impact on the environment while achieving high quality dining.
"For a long time now cooking enthusiasts have been bringing online recipes to the kitchen. SideChef's CEO Kevin Yu said that the Electrolux kitchen appliances will include recipe guidance and assistance. This is an all-inclusive service. We are thrilled to work with Electrolux an organization known for innovation and quality, to bring together the digital and physical worlds.
Customers who are registered can also avail 800+ exclusive on-demand cooking classes from world-renowned culinary experts, including the winner of Top Chef Masters, contestants from MasterChef, The Great British Baking Show, and other shows. Each expert provides step-by-step directions as well as cooking tips and tricks, as well as voice-guided cooking demonstrations. All recipes can be shoppable, with all the ingredients listed and available for purchase through Walmart.
SideChef is an all-in-one cooking app for the home that offers over 18,000 interactive smart recipes that provide interactive recipe guides that include free voice commands, step-by-step images, videos on how-to, and built-in timers. SideChef collaborates with some of the largest publishers, CPG brands, kitchen appliance manufacturers, and retailers in order to provide seamless cooking experiences. This includes meal planning, delivery of groceries and smart kitchen connectivity and much more.
Electrolux is a leading global appliance company that has shaped the way we live for more than 100 years. Electrolux is a world-class appliance company that reinvents taste, care, and wellness for millions of people. They constantly seek to improve sustainability through their solutions and their operations. They are responsible for selling around 60 million household products in more than 120 markets every year under their brand names Electrolux and AEG.