Former Jagex CEO Geoff Iddison said that he was looking to combine the premium subscription model with micropayments. What do you think about this idea? It's impossible to take a Runescape game and add retrofit microtransactions. The game is too big and it wouldn't add value for our users. While the system could make more money, I believe it would increase the cost of an athlete's experience.
Why is it that MMOs are often associated with free-to-play games? Many people believe that the term MMO implies that you'll spend significant amounts of time playing a game. Therefore, I believe that the free-to-play model can complement that better because it allows players to ask, "Do I want to invest significant time in this?"