Recent reports show grocery prices have gone up dramatically due to the coronavirus pandemic, higher demand and lower supply. Hungryroot shares that the price of its service is comparable to traditional grocers and other online services available today.
"Our customers report saving $22 a week on average just by using Hungryroot. Our customers are not just paying for groceries though. They are paying for a customer-first, personalized grocery experience complete with meal planning, nutritional support and at-home delivery. We do the work for our customers, so they do not have to, saving them time, money and headspace," says McKean.
Hungryroot pivoted to become a personalized grocery service about six months prior to the pandemic. The company saw an increase in sales between March and April 2020, which they attributed to the pandemic.
AI-enabled platforms are paving the way for what grocery will become as the industry continues to shift online. It is creating a new way to grocery shop. The days of walking into a giant grocery store with an empty cart and browsing through tens of thousands of items will soon be a routine of the past. Companies like Hungryroot are reinventing the end-to-end grocery experience and reducing the average time consumers spend shopping from two to three hours a week to just two to three minutes.