Do you hear about the banner? You all probably heard about it but where? Yes, gotcha! you heard about it in the course of marketing if you're a marketing student. Why it's important for us and why every brand use this even in this digitalization? When the brand organizes the exhibition events then they use this roll up banner Abu Dhabi. The reason is that they need to promote the brand in that exhibition and there is also a digital way to promote but the brand shouldn't deprioritize the traditional marketing tactics. A healthy firm always uses these two strategies one is digital marketing and the other is conventional markeitng.